BoojeeOSv2.0
The Blueprint · MMXXVI

Order, from
sixty days of sprawl.

In two months Boojee grew to 2,071 pages across 981 sections — a brilliant, chaotic patchwork. v2.0 is the system that makes it coherent: one architecture, one design language, one honest portfolio.

The Diagnosis

What we’re actually working with.

The New Architecture

Nine hundred sections
become six pillars.

A clean taxonomy with a global nav of five destinations plus one call to action. Public is separated from internal. Everything has a home.

The Hero Products

Five things carry the brand.

The money and the story. Everything else supports these — or gets retired.

The Design System

One language,
rendered here.

This page is the reference implementation — the tokens and templates every one of the 2,071 pages migrates onto. No more per-page reinvention.

Cormorant Garamond — display
The estate’s serif voice
Inter — the body and interface typeface, set at a comfortable measure for reading.
The Plan

Migrate. Merge. Retire.
Wall off the private.

Wall off internal Urgent

~345 internal pages are publicly crawlable — ops dashboards, named client pitch decks, prospect trackers. Gate before anything else.

  • ops/ — 115 pages
  • for/ — 112 named client demos
  • prospects/ — 83 pages
  • marlinton/, lord/, outreach/, leads/

Retire

    Merge duplicates

      Interactive Sitemap

      The whole estate,
      reorganized.

      The largest sections, grouped under their v2 pillar. The badge is current design-system adoption — red is the migration backlog.